Trust-Mart in August about transfiguration, “Wal-Mart.” According gucci bags
to informed sources, after following the Wal-Mart, Carrefour are also expected to settle in Wenzhou. Retail predators have come to temperature, Wenzhou supermarket industry ready for it yet? Yesterday, the reporter visited the city several supermarkets, found that low-key undercurrent is flowing.
Adjust the layout of supermarkets?
At present, Wenzhou large supermarkets and described as “three pillars”, the city center has a large South Trust-Mart stores and the European City store, Century Lianhua Lu Pu and entrenched Jinxiu under the south east, Lotus supermarket. Another small supermarket, such as one of the supermarket, the supermarket is point to point distribution during Freeman. Century Mart in the geographic distance compared to Lotus Trust-Mart is closer, and the Trust-Mart stores in the southern East China Sea supermarket store with the Jinxiu, Lu Pu down shop in stores, but also from the Trust-Mart East China Sea 12 km . Some people worry that Wal-Mart presence, Century Lianhua Supermarket will be the first to be affected.
Yesterday, the century shop floor, many equity interest in United, has been enclosed diaphragm fitting, store layout has also been adjusted, the third floor of a men’s skin care is also new development area. Is the supermarket has been quietly respond? “The current adjustment and Wal-Mart entered the supermarket business.” Century Lianhua Supermarket southern stores a charge denied the speculation, “In addition to launching the third floor men’s area, the floor also made major changes, the original perfume counters and the larger Li Tang poems are nature in beauty salons, and plans to introduce in October before the high-end clothing, cosmetics stationed. But this is not in response to Wal-Mart, our goal is to create an integrated Century Lianhua play fine department stores. Wall Mary opened there in time, the supermarket is too early response. ”
Lotus supermarket, in addition to regular season has yet to offer a big move. The supermarket leader Zhou Ande frankly, Wal-Mart’s impact may be demonstrated in the early opening, many people will go to a new exploration plan, but may not last long. “Lotus is saying belong to two business district, each have their own advantages. People who lived in New City, Gesanchawu go far away and there’s something outside of Wal-Mart buyer is unlikely.” Zhou Ande say so.
Local franchise “dislocation” of competition
As a local supermarket chain in Wenzhou, one of the supermarket, and Freeman’s familiarity with the local market and beach landing high-density distribution, retail competition in Wenzhou, occupying a place. One of the supermarket manager Reinforcing products, “said Wal-Mart management, purchasing, and so have an advantage, discount louis vuitton handbags
but if entered after the Trust-Mart to keep the existing network, in size, little change in product structure, then its impact is limited , and now we have wait and see. “But the reporters found that supermarkets were the most recent attempt to” fresh direct mining “super-butt way to raise fresh agricultural quality and price advantage, while the supermarket is a” department store in transition “, in Pingyang, Yueqing, Taizhou and other expansion area of 3,000 square meters with more than 10 large department stores over supermarkets. Reinforcing that, “With fresh direct mining and upgrading merchandising, and local resources, people outside of the supermarket retail giants believe it should not be a problem.”
Freeman supermarket relevant person in charge said that Wal-Mart settled in Wenzhou to pressure local supermarket is inevitable, but Freeman as a presence for 12 years in Wenzhou, the “local”, with some repeat customers, and the surrounding near radiation from the lack of large supermarkets. The future will rely on the supermarket “dislocation” competition, trying to cope with the impact of a large supermarket. First, “regional dislocation”, the supermarket positioning from the primary market to the secondary market, shifting the focus to the town, while the rapid development of chain convenience stores, strive to reach 500 within five years; followed by “service form dislocation”, the standard supermarket downtown transformation boutique shopping, a more comfortable shopping environment, outstanding commodities, weakening the food, the young white-collar workers as the main customer group.
Wenzhou City Commercial Retail Chamber of Commerce Liwei Liang said in an interview, Wal-Mart as a retail predators, its rich commodity resources, flexible management system, good service, you can bring the public new shopping experience, but also Wenzhou close contact to the retail offer international service learning opportunities. With the Wal-Mart, Carrefour incoming, Wenzhou supermarket industry in the future will reshuffle the cards, the formation of many large supermarkets, a group of professional and department stores, convenience stores, a large number of brands the coexistence of traditional retail outlets may be out of the market.