Brooks Brothers: Thom Browne for less?
On the few occasions I’ve ventured into Brooks Brothers I’ve felt like an anemic waterboy lost in a forest of retired linebackers. It’s one of the all-time classic American brands for men so what a bummer to find that nothing there fits me. Part of the problem is their boxy, traditional American cuts which just hang off a guy like me. But that could soon change.
Last fall, Brooks Brothersannouncedthey were forminga new creative concept for the brand — a laboratory for guest designers chosen for their forward-thinking vision and youthful application of fashion trends. Creators will be invited to present capsule collections produced and marketed by Brooks Brothers in their stores across America, as well as their shops in London, Milan, Paris, Tokyo and throughout Asia.A few weeks ago at a show at their Madison Avenue flagship, BBdebuted the first concoctionscreated in this laboratory by their first guest designer, Thom Browne. His new Black Fleece collection rolls out in stores this coming fall. Of course all the models werebeanpole tall, but his line could still be a boon for short and/or skinny men. This could just be wishful thinking on my part, but the review on Men.style.com (Details & GQ) seems to confirm that the signature TB cut that anemic waterboys everywhere love, are still in evidence:“On the issue of proportion, Browne sent a clear message: The mainstream would have to come to him. A high-and-tight aesthetic pervaded, whether in widely cuffed floods, nicely paired with pebble-grain ankle boots, or a formfitting white dinner jacket embroidered with the Brooks sheep logo.”“High and tight.”
That’s one of the most effective pages out of the waterboy playbook.As for price, I can only hope that Brooks’ Black Fleece pieces would be cheaper than Thom’s own boutique line. According to Men.style.com, “prices not yet set, but expect to pay significantly more than normal Brooks prices, owing to the high level of hand-tailoring,” but that could still work out to be a savings. And most of Black Fleece also seems a bit tamer than Thom’s own stuff which implies a bit more longevity. See you there in the fall.


